Bazewp.

This is a Japanese fishing equipment retailer (有限会社ソウルズ/SOULS Ltd.) selling fishing lures and rods for both saltwater and trout fishing. The website features product categories (SALT LURE, SALT ROD, TROUT LURE, TROUT ROD), a shop locator, catalog downloads, and fishing reports. The navigation structure and product offerings indicate this is an e-commerce site for sporting goods retail in the fishing industry.